Interactive & Highly Collaborative Content

Schedule-at-a-glance is preliminary and will be updated as information becomes available.

Download the Full Brochure


Jump to: [Monday, 7/16/18] | [Tuesday, 7/17/18] | [Wednesday, 7/18/18]

SUNDAY, JULY 15, 2018 | ARRIVAL DAY

Arrive Sunday to participate in Monday’s Networking Activities.

7:00PM


Suggested Arrival Time


Jump to: [Sunday, 7/15/18] | [Tuesday, 7/17/18] | [Wednesday, 7/18/18]

MONDAY, JULY 16, 2018 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00 AM


Nashville Taste & Tour
Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We’ll visit restaurants that host some of the best cuisine Nashville is famous for and offer some of the most creative dishes you’ll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South. Back by popular demand with all new locations!

3:00 PM


Sponsor Workshop

4:30 PM


Sponsor Registration & Orientation Reception

5:30 PM


Speaker & Thought Leader Orientation
An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.

6:15 PM


Participant Meet ‘n’ Greet
This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00 PM


Welcome to Nashville! Networking Reception and Event Kickoff
Welcome to Nashville! Meet your fellow peers for some cocktails, conversations and cheers to a perfect start of what is sure to be a unique event.


Jump to: [Sunday, 7/15/18] | [Monday, 7/16/18] | [Wednesday, 7/18/18]

TUESDAY, JULY 17, 2018 | GENERAL SESSION AND EXHIBITION

8:00 AM


Registration, Continental Breakfast, and Exhibition


8:45 AM


WELCOME and KEYNOTE
The Next Generation of Customer Experience in a Digital Age
Scott Harkins, Senior Vice President, Customer Channel Marketing, FedEx

Learn More

Customers are increasingly comparing their digital experiences across brands and industries. In the age of the customer, there is a heightened expectation for an intuitive and seamless digital experience. Brands need to leverage outside-in orientation and design thinking to create those truly amazing experiences that drive customer loyalty.

KEY TAKE-AWAYS:

  • An understanding of why customer expectations have significantly raised the bar on a brand’s digital marketing strategy
  • Best practices for leveraging digital channels and partnerships to drive early engagement and be first to relationship
  • Insight on why user-centered design is critical to creating personalized and seamless experiences for customers
  • Examples of tools to build sustainable and scalable digital experiences to maximize customer engagement and revenue

9:45 AM


Session to Session Travel Time

CHOOSE BETWEEN FOUR DIFFERENT COLLABORATION ZONES

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

Choose one of the following zones:

Zone 1. Mastering Content Marketing
Zone 2. Getting Smart About the Customer
Zone 3. Leadership Insight & Idea Lab
Zone 4. Strategic Marketing Boardroom

9:50 AM


CONCURRENT COLLABORATION ZONES – ROUNDTABLES, LEADERSHIP INSIGHT, STRATEGIC MARKETING BOARDROOM

ROUNDTABLES – Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.
LEADERSHIP INSIGHT – Join us for a burst of expert insight and interaction.
STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.

Choose one of the following zones:

Zone 1. Roundtable – Developing and Distributing the Right Content with Speed and Efficiency

Facilitator:
Lauren Locke-Paddon, Senior Product Marketing Manager, SurveyMonkey

Learn More
We all know that targeted marketing engages our buyers more effectively. Today’s marketers are faced with generating an ever-increasing matrix of content to meet the needs of sales and marketing in breaking into new markets, and launching new campaigns.

Key Take-Aways:

  • Insight on why doing influencer marketing is easier than you think
  • Key examples of how innovative marketers are vetting their messaging with agile market research
  • An understanding of how your customers can help more than you think with your marketing initiatives
Zone 3. Leadership Insight – How to Master the Art of Storytelling

Alan Lopez, Senior Director, Global Product Marketing, Flexera
Allen Plummer, Head of Editorial & Creative Production, Participant Strategy & Development, Vanguard

Learn More

New technologies are giving us more ways to reach our audience, but without a compelling message they still won’t pay attention. This session will focus on how to use a disciplined storytelling approach to create powerful messaging that attracts your ideal customers.

Key Take-Aways:

  • A tiered framework to create related messaging and use-case stories that are memorable and compelling while reinforcing your brand
  • Guidelines for creating marketing messages that make the customer the hero while laddering up to your company’s purpose and core brand promises
  • Examples of the applied messaging framework and a look at how new marketing AI and expanding social media marketing present new opportunities for strong storytelling
Zone 4. Strategic Marketing Boardroom – Knowing Where to Strike and When: Strategic Competitive Market Analysis

Moderator:
Christine Feuell, Vice President, Global Marketing, Adient

Learn More
Marketing must demonstrate business results and ROI for marketing spend and activities to prove itself. Aligning marketing priorities to business strategies and objectives demonstrates how marketing can be a key lever and driver of customers, brand value and profitable commercial growth! This session will reference frameworks, best practices and lessons learned from organizations that have successfully achieved strong growth through effective strategic marketing.

Key Take-Aways:

  • Framework for prioritizing the key marketing strategies and budget requirements that align to business strategies and objectives; in addition to the balance needed to deliver both quick wins and progressive strategic growth
  • Fresh perspectives on creating marketing tools and collateral that are useful to the organization and resonate with customers
  • Proven ways input from key stakeholders and customers can ensure marketing has the right priorities, plans and the support for success
  • Practical examples for creating and activating, strong strategic marketing practices that connect the dots between customer requirements and the organization’s offerings (products, solutions, capabilities) to drive incremental customer value and commercial growth

10:50 AM


Networking, Refreshment, and Exhibition Break

Featured Demonstration Hosted by:


11:20 AM


CONCURRENT SESSIONS

INTERACTIVESolutions Wheel –

Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.

(OR)
VISIONARY INSIGHT
The Role of Marketing in GDPR
Juliette Rizkallah, Chief Marketing Officer, SailPoint Technologies

Learn More

The biggest evolution that marketers will go through in 2018 is not just around the growing digital transformation taking place but around data privacy. With global regulations like GDPR rising up, marketers now play a critical role in protecting sensitive customer data from exposure and helping their organization to comply with GDPR.

Key takeaways:

  • Insight for marketing teams who increasingly own sensitive customer and prospect data and need to properly protect that data from privacy violations
  • Guidance for marketing teams as they strive to stay in compliance with GDPR mandates, including advice on how to prove ‘burden of proof’ when gathering customer and prospect data
  • Best practices for turning marketing teams into privacy and cybersecurity champions across the organization in their role as the ultimate ‘gatekeeper’ of customer and prospect data

12:20 PM


Food for Thought Networking Luncheon – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.

Hosted by:


1:20 PM


Session to Session Travel Time

1:25 PM


CONCURRENT SESSIONS
Digital Marketing Executive Insight – Managing Change: Creating Great Customer Journeys with Limited Resourcing
Delma Quash, Director, Digital Sales & Personalization, BBVA Compass

Learn More
Transformation is a journey not a destination. While the goal of many organizations is to transform digitally including its marketing journeys, it’s a balancing act to deliver that goal and manage tight resources. It is also a challenge to know when to push for perfect experiences or settle for good. However, getting points on the board and balancing between getting some things perfect and others good enough will spur and inspire additional change and energize the organization. Given resource constraints it might seem difficult to make an impact but it possible. This session will explore practical ways to improve the digital customer journey amidst resource constraints.
Key Take-Aways:

  • Pragmatic advice to guide digital transformation on a budget
  • Best practices for motivating and inspiring your team during times of change
  • Insight on how to still deliver a good customer experience while you’re in the thick of improving it

Strategic Marketing Executive Insight – Developing a Digital Transformation Strategy to Fuel Top Line Revenue
Jason Grizzi, Global Marketing & Sales Enablement Director, Ingersoll Rand

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More than ever before, marketing is about the marriage of art and science. Digital transformation is critical – but an organization needs to be ready to embrace it. This session discusses how to develop a strategy, regardless of where you are in your digital transformation journey. And, how to ensure your organization is ready for it.
Key Take-Aways:

  • Key components of a digital strategy with case studies & lessons learned
  • Critical considerations to ensure organizational readiness to propel your strategy forward
  • Insight on metrics to measure meaningful progress at various stages of the journey


1:55 PM


Session to Session Travel Time

2:00 PM


CONCURRENT COLLABORATION ZONES – THINKTANKS, IDEA LAB, STRATEGIC MARKETING BOARDROOM

THINKTANKS – ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

IDEA LAB – Exchange ideas, gain new perspectives, and power up your professional network during this interactive innovation workshop.

STRATEGIC MARKETING BOARDROOM – Engage in high level discussions around pertinent issues facing strategic marketers today.

Choose one of the following zones:


Zone 1. ThinkTank -Planning for Success: How to Create a Documented Content Marketing Strategy

Facilitator:
Rick Sebok, Account Director, The Mx Group

Learn More

Good ol’ Ben Franklin said, “If you fail to plan, you are planning to fail.” While content marketing wasn’t on his mind, he was definitely correct. The research is clear: Marketers with a documented content strategy report greater success. Yet in 2017, only 37% of B2B marketers had a documented content strategy. What’s the holdup? In this interactive session, we’ll get past the roadblocks. Teams will review and discuss key aspects of creating a documented content marketing strategy, such as defining purpose, aligning on audience, creating a content mission, and content mapping.
Key Take-Aways:

  • Framework for creating a documented strategy
  • Insights to avoid common pitfalls
  • Action steps to finalize and operationalize your strategy and keep it fresh
Zone 2. ThinkTank – Creating a Consistent Omni-Channel Customer Journey

Co-Facilitators:
Bernie Borges, Chief Marketing Officer & Co-Founder, Vengreso
Kurt Shaver, Chief Sales Officer & Co-Founder, Vengreso

Learn More
Does your buyer engage the same way and in just a single channel throughout their journey? Of course not. Expecting to reach your buyer in just one or two channels is unrealistic. In this session, you’ll participate in an interactive discussion to discover proven Omni-Channel best practices to maximize reach and engagement with buyers across their journey.

Key Take-Aways:

  • A framework to reach buyers in each phase of their journey across multiple channels
  • Insight on innovative ways to use video throughout the buyer’s journey
  • A guide to create content for sales to connect with buyers

Zone 3.Idea Lab – Breaking Down the MarTech Stack on a Shoestring Budget (Continues at 3:30pm)

Co-Facilitators:
Christopher Edwards, Chief Marketing & Experience Officer, Conversa Health
Adam Kahn, Senior Director, Marketing Operations & Demand, Frost & Sullivan

Zone 4. Strategic Marketing Boardroom – Strategically Aligning Sales and Marketing in a World of Digital Buying (Continues at 3:30pm)

Moderator:
Sandy Abraham, Head of Global Marketing and Brand Management, FORCAM

Learn More

The Chief Marketing Officer must be part of the growth engine that the Chief Executive Officer is driving while Marketing and Sales must grow closer together to drive revenues. The sales cycle, however, is becoming more and more marketing’s responsibility, while sales is acting more like thought leaders. Better alignment towards a more collaborative vision is imperative.
Key Take-Aways:

  • Critical factors for aligning with the Corporate Strategy and setting the Growth Agenda
  • An understanding of KPIs, the foundation of sales and marketing alignment
  • Insight on a well-defined sales process

3:00 PM


Networking, Refreshment, and Exhibition Break

Hosted by:

3:30 PM


CONCURRENT COLLABORATION ZONES – CASE HISTORIES, IDEA LAB, STRATEGIC MARKETING BOARDROOM
CASE HISTORIES – Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.
IDEA LAB – Exchange ideas, gain new perspectives, and power up your professional network during this interactive innovation workshop.
STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.

Choose one of the following zones:


Zone 1. ThinkTank – Video Marketing Strategy in Six Seconds or Less
Facilitator:
Nathan Veer, Senior Product Specialist, Brightcove

Learn More

What is a video strategy and how do you create one? Most people know they need a strategy but are unclear how to get started. Join us in this interactive session that will guide you through the process and questions you should be asking. You will walk away with several specific concepts for your organization that meet the critical requirements of a successful video strategy.
Key Take-Aways:

  • Identify specific topics that your pre-defined audience actually cares about.
  • Framework to determine whether your topic and message should in-fact be delivered as a video (vs another media format).
  • Blueprint for a go-live plan and strategy that will get you the most mileage out of your video
  • Best practices to get key players within your organization to understand and get behind your concept
Zone 2. Case History – Making Your Marketing Automation Platform Sing

Facilitator:
Jill Rowley, Chief Growth Officer, Marketo


Zone 3. Idea Lab – Breaking Down the MarTech Stack on a Shoestring Budget (Cont’d from 2:00pm)

Co-Facilitators:
Christopher Edwards, Chief Marketing & Experience Officer, Conversa Health
Adam Kahn, Senior Director, Marketing Operations & Demand, Frost & Sullivan

Zone 4. Strategic Marketing Boardroom – Implementing the Right Tech to Align Sales and Marketing (Cont’d from 2:00pm)
Moderator:
Sandy Abraham, Head of Global Marketing and Brand Management, FORCAM
Learn More

The importance of technology in a world in which customers have unprecedented access to information and ways to communicate with each other via Social Media, web search, industry forums, and product review sites requires a delicate understanding of how technology can support sales and marketing alignment.
Key Take-Aways:

  • Best practices for closing the marketing and sales gap with shared information and systems
  • Insight on the omni-channel challenge – B2B buying has changed forever
  • Fresh perspectives on MQL versus SQL – Tools to facilitate lead-sharing, the handshake, between marketing and sales

4:30 PM


Session to Session Travel Time


4:35 PM


Café Conversations Developing a 21st Century Marketing Organization

Betsy Rohtbart, Vice President, Digital Marketing, Vonage

Learn More
In the current, rapidly changing digital business environment, unpredictable market changes and disruptive new technologies to every market, the role the marketing departments play are more important than ever before. But do companies have the right marketing organization structure to address this greater demand in a digital world?

5:30 PM


Four Truths and a Lie Networking Reception

6:45 PM


Groove Around Nashville
Take networking a step further and join us as we venture to Nashville’s night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to further relationships with your fellow peers in a fun, intimate setting! Back by popular demand.


Jump to: [Sunday, 7/15/18] | [Monday, 7/16/18] | [Tuesday, 7/17/18]

WEDNESDAY, JULY 18, 2018 | GENERAL SESSION AND EXHIBITION

6:15 AM


Early Risers Run/Walk

8:00 AM


Continental Breakfast, and Exhibition

8:45 AM


ICE BREAKER & KEYNOTE
The Future is Now: Harnessing the Power of Artificial Intelligence for Marketing
Andrew Malcolm, Chief Marketing Officer, Evernote

Learn More

It might seem paradoxical, but the more machines do your marketing, the more personal your marketing becomes. Why? Because there’s no way to produce 1-to-1 marketing content at scale without using machine learning. In this session Andrew Malcolm will discuss how Skype and Evernote evolved into technology driven marketing organizations and how these best practices can be applied to your own organization.
Key Take-aways:

  • Insight on thinking big; starting small. How you can use AI-thinking without buying any software
  • Best practices for overcoming organizational reticence as marketers feel threatened and everyone freaks out when the first “bad message” is sent
  • An evaluation of the technology … does any of this stuff really work?

9:45 AM


Session to Session Travel Time

9:50 AM


CONCURRENT COLLABORATION ZONES – BEST PRACTICES, LEADERSHIP INSIGHT, STRATEGIC MARKETING BOARDROOM

BEST PRACTICES – Best Practice sessions examine a real world use case, dissect the best practices employed, and explore how to apply them to your own initiative and company

LEADERSHIP INSIGHT – Join us for a burst of expert insight and interaction.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.


Choose one of the following zones:

Zone 1. Best Practices – SEO/SEM Optimization and Beyond
Facilitator:
Niraj Swarup, Managing Director,Position²

Co-Facilitator:
John Seymour, Vice President of Marketing, Meridian Behavioral Health

Learn More

SEM is a high intent channel that can be used when to launch campaigns fast, test new messaging, and gather data. Later, you can roll it out as a consistent lead generation channel or continue to use it for small burst campaigns around a product launch or trade show.

SEO is a long-term, always-on strategy. Content both on and off your website is a crucial component of SEO success. Equally important is an SEO compliant website, with all the technical hygiene factors addressed.

How are you doing on both fronts? An integrated approach is critical. Using quick message testing from SEM to get audience insights and using this on your website can prove to be highly effective. Conversely, if you have specific web pages or content with high engagement, that content can also be used for SEM.

Key Take-Aways:

  • An understanding of the components of an integrated SEO and SEM strategy
  • A checklist to ensure your site is SEO compliant and friendly to search engines
  • Insight on developing Predictive Content for your SEO activity
  • Best practices for using search marketing for your ABM strategy
Zone 2. Best Practices – Data-Infused Marketing: Using Information to Fuel Strategy
Anudit Vikram, Senior Vice President, Chief Product Officer – Audience Solutions, Dun and Bradstreet

Learn More
The availability of data is greater than ever. So great that many struggle to figure out how to effectively collect, organize, analyze, and leverage it for their marketing organizations. If you’re looking for ways to harness data to improve your marketing strategies, you’re not alone. Join us to discover how to develop a data-infused approach that will propel your growth.

Key Take-Aways:

  • Insight on how to identify the right data sources to drive decision making
  • Key approaches to data organization and analysis to revel opportunities
  • Best practices on measurement and analysis
Zone 3. Leadership Insight – No More Lead Gen, It’s All about ABM: Implementing an Account Based Marketing Program
Kevan Savage, Senior Director, Commercial Data Science & Global Marketing Leader, Thermo Fischer Scientific

Learn More
Data driven demand for enhanced customer engagement; aligning organizations, customers and data to deliver breakthrough commercial success. This session draws upon examples of data driven lead generation practices employed to accelerate data driven demand.

KEY TAKE-AWAYS:

  • Pragmatic ways to ready the organization, lessons learned and pitfalls
  • Framework for developing your ideal customer profile
  • Guidelines for onboarding and enabling effective customer messaging
Zone 4. Strategic Marketing Boardroom – Fueling Growth through Strategic Marketing
Moderator:
Derek Thomas, Vice President, Marketing, Discrete & Industrial, Emerson
Learn More

Staying ahead of competition requires a keen insight into increasingly dynamic and globalized markets. This session will discuss proven methods and best practices to uncovering the underlying competitive and market factors that companies use to anticipate opportunities and create competitive advantage.
Key Take-Aways:

  • Framework for creating deep market insights through qualitative and quantitative assessment
  • Practical methods for gathering competitive and market insight from non-traditional sources
  • Techniques for creating predictive market models through regression analysis and other advanced analytical tools


10:50 AM


Session to Session Travel Time


10:55 AM


Briefing Sessions, Networking, Refreshments, and Exhibition Break


12:00 PM


Food for Thought Networking Luncheon – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.

Hosted By:


1:00 PM


Session to Session Travel Time

1:05 PM


CONCURRENT COLLABORATION ZONES – THINKTANKS, STRATEGIC MARKETING BOARDROOM

THINKTANKS – ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.


Choose one of the following zones:


Zone 1. ThinkTank – Agile Marketing – The Sprint to be the Best

Facilitator:

Russ Lange, Partner, Agile Marketing & Transformation Practice, CMG Partners

Learn More
Are you looking to transform your marketing organization to connect more deeply with customers and drive superior bottom-line results? You may have heard the “agile” buzzword and wondered if it could provide the solution. Join us as we explore together the benefits of agile marketing, whether it’s right for your organization, and if so, how you can get started on the agile journey.

Key Take-Aways:

  • An agile benefit checklist to understand the value of agile
  • An evaluation framework to decide whether agile is a good fit within your organization
  • A guide for getting started on your agile journey, with key next steps
Zone 2. ThinkTank – Implementing Multi-Touch Integrated Marketing
Facilitator:
Nicole Coons, Strategic Marketing Consultant, Brand and Demand Solutions, Frost & Sullivan
Learn More

What does a best-in-class integrated marketing plan look like? From new tactics to tried and true initiatives, there is a seemingly unending number of strategies from which to choose. At the end of the day, we want to put our sales team in the best possible position to win business and to do so, we need to deliver vetted leads that are both marketing qualified and sales accepted. To drive this consistently, an integrated platform is a must, but, what are the best strategies and technologies to deliver this goal? Join this session and wonder no more.
Key Take-Aways:

  • Identify the best online and offline integrated strategies and benchmark with other marketing leaders
  • Best practices for what’s worked and what hasn’t through our Mastermind Workshop – get immediate feedback and leave with strategies to implement today
  • Insight on looking ahead…what’s hot and what’s not. Planning for 2019
Zone 3. Strategic Marketing Boardroom – Brand Strategy: Being Authentic & Enabling Consistency

Moderator:

Michael Eisenreich, Global Head of Brand Strategy, Digital, Creative & Content Marketing, Bloomberg

Learn More
Creating a brand strategy is fairly easy: Ensuring that all marketing programs authentically represent the brand and are consistent across channels, campaigns, and geographies is not. This session will focus on the organizational structures, creative processes, and best practices that can be employed to ensure brand authenticity and consistency.
Key Take-Aways:

  • Best practices for how to create marketing programs that stay true to brand values
  • Blueprints for how to organize people and teams to encourage creativity and collaboration while ensuring consistency
  • Insights into how to evolve/adapt the brand vis-a-vis amidst business and marketing changes
 


2:35 PM


Networking, Refreshment, and Exhibition Break


3:05 PM


Executive Insight – The New Mar-Tech Disruptors:  AI, Blockchain and Multi-Channel Attribution for All
Chris Moloney, Chief Marketing Officer & Head of Strategic Partnerships, TaxSlayer

Learn More
Digital data is everywhere. How can organizations—both large and small—leverage new tools to know where you customers are coming from in both B2B and B2C worlds. And now, what might blockchain mean to marketing?

Key Take-Aways:

  • Examples of fundamental attribution tools for any size company. Companies big and small want to know where their customers are coming from and how to get more. B2B and B2C are not that different.
  • Best practices for taking advantage of deep customer insights without having to hire a room full of Einstein’s!
  • Insight on a new model for selling your marketing budget by proving what you can measure and acknowledge what you can’t do in different parts of the funnel.
  • BONUS: Rock Trivia. How to assess the room with three questions about Rock and Roll


3:35 PM


FUTURE FORWARD – Experiential Marketing: Interactive AR/ VR Demonstration

Enter The World Of Virtual Reality. This is where the virtual becomes real. Experience the power of AR/VR in marketing for yourself and get inspired for the future possibilities just waiting for you to take hold of.

Michael Rapp, Director of Marketing, ‎Fujitsu Network Communications

Brian Plotkin, Chief Software Ninja, ‎Fujitsu Network Communications

Learn More
Sales and customers want data at their fingertips to demonstrate the value of a product or solution. When that data is delivered as a unique interactive experience, both sales adoption and customer message retention benefit.

KEY TAKE-AWAYS:

  • A practical guide to transforming from physical inventory to a virtual portfolio
    • Achieving inter-organizational cooperation
    • Driving adoption through direct sales and channel partners
    • Effective measurement to help validate ROI
  • Key learnings to position AR & VR as sales tools not toys – using real world scenarios to help customers experience first-hand the value of your solution
  • Hands-on experience with both the AR and VR tools with Q&A

4:10 PM


CAPSTONE KEYNOTEDisruption in Technology – It’s Impact on Life

Burges Karkaria, Chief Technology Officer, Marketing & Customer Experience, Intel

Learn More
We have lived through a huge wave of new disrupters such as Mobile, Cloud, Social and Analytics in the past decade and benefited from its massive impact on our day to day lives. This might be dwarfed with the next tsunami of upcoming disrupters. In this session we shall explore some of these disrupters, how these technologies would change the way we live, and explore how marketing may need to adapt to handle this new norm.

Key Take-Aways:

  • Examples of why the cadence of disruption is accelerating and how the next round of disruptors is upon us
  • An exploration of what the impact of these disruptors will be to humanity
  • Insight on what these disruptors mean for marketing

4:40 PM


Content for Marketing Impact 2025 Concludes

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