Interactive & Highly Collaborative Content

Schedule-at-a-glance is preliminary and will be updated as information becomes available.

Download the Full Brochure


Jump to: [Monday, 7/16/18] | [Tuesday, 7/17/18] | [Wednesday, 7/18/18]

SUNDAY, JULY 15, 2018 | ARRIVAL DAY

Arrive Sunday to participate in Monday’s Networking Activities.

7:00PM

Suggested Arrival Time


Jump to: [Sunday, 7/15/18] | [Tuesday, 7/17/18] | [Wednesday, 7/18/18]

MONDAY, JULY 16, 2018 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00 AM

Nashville Taste & Tour

3:00 PM

Sponsor Workshop

4:30 PM

Sponsor Registration & Orientation Reception

5:30 PM

Speaker & Thought Leader Orientation
An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.

6:15 PM

Participant Meet ‘n’ Greet
This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00 PM

Welcome to Nashville! Networking Reception and Event Kickoff


Jump to: [Sunday, 7/15/18] | [Monday, 7/16/18] | [Wednesday, 7/18/18]

TUESDAY, JULY 17, 2018 | GENERAL SESSION AND EXHIBITION

8:00 AM

Registration, Continental Breakfast, and Exhibition


8:45 AM

WELCOME and KEYNOTE
The Next Generation of Customer Experience in a Digital Age


9:45 AM

Session to Session Travel Time

9:50 AM

CONCURRENT COLLABORATION ZONES – ROUNDTABLES, LEADERSHIP INSIGHT, STRATEGIC MARKETING BOARDROOM

ROUNDTABLES – Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

LEADERSHIP INSIGHT – Join us for a burst of expert insight and interaction.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.


Choose one of the following zones:


Zone 1. Roundtable – Developing and Distributing the Right Content with Speed and Efficiency
Zone 2. Roundtable Harnessing the Power of Influencer Marketing
Zone 3. Leadership Insight – How to Master the Art of Storytelling
Zone 4. Strategic Marketing Boardroom – Fueling Growth through Strategic Marketing

10:50 AM

Networking, Refreshment, and Exhibition Break

SCHEDULE-AT-A-GLANCE

Schedule-at-a-glance is preliminary and will be updated as information becomes available.

Choose Between Four Different Collaboration Zones

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

Zone 1. Mastering Content Marketing
Zone 2. Getting Smart About the Customer
Zone 3. Leadership Insight & Idea Lab
Zone 4. Strategic Marketing Boardroom


11:20 AM

CONCURRENT SESSIONS

INTERACTIVESolutions Wheel –

Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.

(OR)
FROST & SULLIVAN VISIONARY INSIGHT
Spotlight on Emerging Technology and Future Proofing Your Organization


12:20 PM

Food For ThoughtNetworking Roundtables Hosted by Industry Leaders
Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.


1:20 PM

Session to Session Travel Time


1:55 PM

Session to Session Travel Time

2:00 PM

CONCURRENT COLLABORATION ZONES – THINKTANKS, IDEA LAB, STRATEGIC MARKETING BOARDROOM

THINKTANKS – ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

IDEA LAB – Exchange ideas, gain new perspectives, and power up your professional network during this interactive session.

STRATEGIC MARKETING BOARDROOM – Engage in high level discussions around pertinent issues facing strategic marketers today.

Choose one of the following zones:


Zone 1. ThinkTank – How to Create a Documented Content Marketing Strategy
Zone 2. ThinkTank – Creating a Consistent Omni-Channel Customer Journey


Zone 3. Idea Lab – Breaking Down the MarTech Stack on a Shoestring Budget
Zone 4. Strategic Marketing Boardroom – Strategically Aligning Sales and Marketing in a World of Digital Buying

3:00 PM

Networking, Refreshment, and Exhibition Break

3:30 PM

CONCURRENT COLLABORATION ZONES – CASE HISTORIES, IDEA LAB, STRATEGIC MARKETING BOARDROOM

CASE HISTORIES – Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.

IDEA LAB – Exchange ideas, gain new perspectives, and power up your professional network during this interactive session.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.

Choose one of the following zones:


Zone 1. Case History – Agile Marketing – The Sprint to be the Best
Zone 2. Case History – Making Your Marketing Automation Platform Sing


Zone 3. Idea Lab – Breaking Down the MarTech Stack on a Shoestring Budget (Cont’d from 2:00pm)
Zone 4. Strategic Marketing Boardroom – Implementing the Right Tech to Align Sales and Marketing (Cont’d from 2:00pm)


4:30 PM

Session to Session Travel Time


4:35 PM

Café Conversations – Developing a 21st Century Marketing Organization


5:30 PM

Four Truths and a Lie Networking Reception


6:45 PM

Groove Around Nashville
Take networking a step further and join us as we venture to Nashville’s night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to further relationships with your fellow peers in a fun, intimate setting!


Jump to: [Sunday, 7/15/18] | [Monday, 7/16/18] | [Tuesday, 7/17/18]

WEDNESDAY, JULY 18, 2018 | GENERAL SESSION AND EXHIBITION

6:15 AM

Early Risers Run/Walk
Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking!

8:00 AM

Continental Breakfast, and Exhibition

8:45 AM

ICE BREAKER & KEYNOTE
The Future is Now: Harnessing the Power of Artificial Intelligence for Marketing

9:45 AM

Session to Session Travel Time

9:50 AM

CONCURRENT COLLABORATION ZONES – BEST PRACTICES, LEADERSHIP INSIGHT, STRATEGIC MARKETING BOARDROOM

BEST PRACTICES – Best Practice sessions examine a real world use case, dissect the best practices employed, and explore how to apply them to your own initiative and company

LEADERSHIP INSIGHT – Join us for a burst of expert insight and interaction.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.


Choose one of the following zones:


Zone 1. Best Practices – SEO/SEM Optimization and Beyond
Zone 2. Best Practices – Understanding your Customer through Data & Analytics
Zone 3. Leadership Insight – No More Lead Gen, It’s All about ABM: Implementing an Account Based Marketing Program
Zone 4. Strategic Marketing Boardroom – Knowing Where to Strike and When: Strategic Competitive Market Analysis


10:50 AM

Session to Session Travel Time


10:55 AM

Briefing Sessions, Networking, Refreshments, and Exhibition Break


12:00 PM

Food for Thought Networking Lunch


1:00 PM

Session to Session Travel Time

1:05 PM

CONCURRENT COLLABORATION ZONES – THINKTANKS, STRATEGIC MARKETING BOARDROOM

THINKTANKS – ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.


Choose one of the following zones:


Zone 1. ThinkTank – Video Marketing Strategy in Six Seconds or Less
Zone 2. ThinkTank – Implementing Multi-Touch Integrated Marketing
Zone 3. Strategic Marketing Boardroom – Creating a Brand Strategy and Increasing Awareness
 


2:35 PM

Networking, Refreshment, and Exhibition Break


3:05 PM

Session to Session Travel Time


3:10 PM

CONCURRENT SESSIONS

Executive Insight – The New Mar-Tech Disruptor: Blockchain

(OR)
Executive Insight – The Future of Online B2B Retailing


3:15 PM

Experiential Marketing: Interactive AR/ VR Demonstration Enter The World Of Virtual Reality.
This is where the virtual becomes real. Experience the power of AR/VR in marketing for yourself and get inspired for the future possibilities just waiting for you to take hold of.


3:40 PM

Session to Session Travel Time


3:45 PM

Capstone Keynote


4:15 PM

Content for Marketing Impact 2025 Concludes