Interactive & Highly Collaborative Content

Schedule-at-a-glance is preliminary and will be updated as information becomes available.

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Jump to: [Monday, 7/16/18] | [Tuesday, 7/17/18] | [Wednesday, 7/18/18]

SUNDAY, JULY 15, 2018 | ARRIVAL DAY

Arrive Sunday to participate in Monday’s Networking Activities.

7:00PM


Suggested Arrival Time


Jump to: [Sunday, 7/15/18] | [Tuesday, 7/17/18] | [Wednesday, 7/18/18]

MONDAY, JULY 16, 2018 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00 AM


Nashville Taste & Tour
Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We’ll visit restaurants that host some of the best cuisine Nashville is famous for and offer some of the most creative dishes you’ll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South. Back by popular demand with all new locations!

3:00 PM


Sponsor Workshop

4:30 PM


Sponsor Registration & Orientation Reception

5:30 PM


Speaker & Thought Leader Orientation
An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.

6:15 PM


Participant Meet ‘n’ Greet
This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00 PM


Welcome to Nashville! Networking Reception and Event Kickoff
Welcome to Nashville! Meet your fellow peers for some cocktails, conversations and cheers to a perfect start of what is sure to be a unique event.


Jump to: [Sunday, 7/15/18] | [Monday, 7/16/18] | [Wednesday, 7/18/18]

TUESDAY, JULY 17, 2018 | GENERAL SESSION AND EXHIBITION

8:00 AM


Registration, Continental Breakfast, and Exhibition


8:45 AM


WELCOME and KEYNOTE
The Next Generation of Customer Experience in a Digital Age
Scott Harkins, Senior Vice President, Customer Channel Marketing, FedEx

Learn More

9:45 AM


Session to Session Travel Time

9:50 AM


CONCURRENT COLLABORATION ZONES – ROUNDTABLES, LEADERSHIP INSIGHT, STRATEGIC MARKETING BOARDROOM

ROUNDTABLES – Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.
LEADERSHIP INSIGHT – Join us for a burst of expert insight and interaction.
STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.

Choose one of the following zones:

Zone 1. Roundtable – Developing and Distributing the Right Content with Speed and Efficiency

Facilitator:
Lauren Locke-Paddon, Senior Product Marketing Manager, SurveyMonkey

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Zone 2. Roundtable Harnessing the Power of Influencer Marketing
Zone 3. Leadership Insight – How to Master the Art of Storytelling

Alan Lopez, Senior Director of Americas Marketing, Motorola Solutions
Allen Plummer, Head of Editorial & Creative Production, Participant Strategy & Development, Vanguard

Learn More
Zone 4. Strategic Marketing Boardroom – Fueling Growth through Strategic Marketing

Moderator:
Christine Feuell, Vice President, Global Marketing, Adient

10:50 AM


Networking, Refreshment, and Exhibition Break


11:20 AM


CONCURRENT SESSIONS

INTERACTIVESolutions Wheel –

Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.

(OR)
FROST & SULLIVAN VISIONARY INSIGHT
Spotlight on Emerging Technology and Future Proofing Your Organization


12:20 PM


Food For Thought
Networking Roundtables Hosted by Industry Leaders
Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.

Hosted by:


1:20 PM


Session to Session Travel Time

1:25 PM


CONCURRENT SESSIONS
Digital Marketing Executive Insight – Managing Change: Creating Great Customer Journeys with Limited Resourcing
Jennifer Dominiqui, Chief Marketing and Digital Sales Officer, BBVA Compass

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Strategic Marketing Executive Insight – Developing a Digital Transformation Strategy to Fuel Top Line Revenue
Holly Paeper, Vice President, Marketing, Ingersoll Rand

Learn More


1:55 PM


Session to Session Travel Time

2:00 PM


CONCURRENT COLLABORATION ZONES – THINKTANKS, IDEA LAB, STRATEGIC MARKETING BOARDROOM

THINKTANKS – ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

IDEA LAB – Exchange ideas, gain new perspectives, and power up your professional network during this interactive innovation workshop.

STRATEGIC MARKETING BOARDROOM – Engage in high level discussions around pertinent issues facing strategic marketers today.

Choose one of the following zones:


Zone 1. ThinkTank -Planning for Success: How to Create a Documented Content Marketing Strategy

Facilitator:
Rick Sebok, Account Director, The MX Group

Learn More
Zone 2. ThinkTank – Creating a Consistent Omni-Channel Customer Journey

Co-Facilitator:
Bernie Borges, Chief Marketing Officer & Co-Founder, Vengreso
Mario Martinez Jr., Chief Executive Officer & Founder, Vengreso

Learn More
Zone 3.Idea Lab – Breaking Down the MarTech Stack on a Shoestring Budget (Continues at 3:30pm)
Zone 4. Strategic Marketing Boardroom – Strategically Aligning Sales and Marketing in a World of Digital Buying (Continues at 3:30pm)

Moderator:
Sandy Abraham, Head of Global Marketing and Brand Management, FORCAM

Learn More

3:00 PM


Networking, Refreshment, and Exhibition Break

3:30 PM


CONCURRENT COLLABORATION ZONES – CASE HISTORIES, IDEA LAB, STRATEGIC MARKETING BOARDROOM
CASE HISTORIES – Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.
IDEA LAB – Exchange ideas, gain new perspectives, and power up your professional network during this interactive innovation workshop.
STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.

Choose one of the following zones:


Zone 1. ThinkTank – Video Marketing Strategy in Six Seconds or Less
Zone 2. Case History – Making Your Marketing Automation Platform Sing

Zone 3. Idea Lab – Breaking Down the MarTech Stack on a Shoestring Budget (Cont’d from 2:00pm)
Zone 4. Strategic Marketing Boardroom – Implementing the Right Tech to Align Sales and Marketing (Cont’d from 2:00pm)
Moderator:
Sandy Abraham, Head of Global Marketing and Brand Management, FORCAM
Learn More

4:30 PM


Session to Session Travel Time


4:35 PM


Café Conversations Developing a 21st Century Marketing Organization
Evan Kent, Vice President Marketing, US Energy & Services, Schneider Electric
Betsy Rohtbart, Vice President, Digital Marketing, Vonage

Learn More

5:30 PM


Four Truths and a Lie Networking Reception

6:45 PM


Groove Around Nashville
Take networking a step further and join us as we venture to Nashville’s night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to further relationships with your fellow peers in a fun, intimate setting! Back by popular demand with all new locations!


Jump to: [Sunday, 7/15/18] | [Monday, 7/16/18] | [Tuesday, 7/17/18]

WEDNESDAY, JULY 18, 2018 | GENERAL SESSION AND EXHIBITION

6:15 AM


Early Risers Run/Walk

8:00 AM


Continental Breakfast, and Exhibition

8:45 AM


ICE BREAKER & KEYNOTE
The Future is Now: Harnessing the Power of Artificial Intelligence for Marketing
Andrew Malcolm, Chief Marketing Officer, Evernote

Learn More

9:45 AM


Session to Session Travel Time

9:50 AM


CONCURRENT COLLABORATION ZONES – BEST PRACTICES, LEADERSHIP INSIGHT, STRATEGIC MARKETING BOARDROOM

BEST PRACTICES – Best Practice sessions examine a real world use case, dissect the best practices employed, and explore how to apply them to your own initiative and company

LEADERSHIP INSIGHT – Join us for a burst of expert insight and interaction.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.


Choose one of the following zones:

Zone 1. Best Practices – SEO/SEM Optimization and Beyond
Facilitator:
Niraj Swarup, Managing Director, Position2

Co-Facilitator:
John Seymour, Vice President of Marketing, Meridian Behavioral Health

Learn More
Zone 2. Best Practices – Understanding your Customer through Data & Analytics
Zone 3. Leadership Insight – No More Lead Gen, It’s All about ABM: Implementing an Account Based Marketing Program
Kevan Savage, Senior Director, Commercial Data Science & Global Marketing Leader, Thermo Fischer Scientific

Learn More
Zone 4. Strategic Marketing Boardroom – Knowing Where to Strike and When: Strategic Competitive Market Analysis
Moderator:
Derek Thomas, Vice President, Marketing, Discrete & Industrial, Emerson
Learn More


10:50 AM


Session to Session Travel Time


10:55 AM


Briefing Sessions, Networking, Refreshments, and Exhibition Break


12:00 PM


Food for Thought Networking Lunch

Hosted By:


1:00 PM


Session to Session Travel Time

1:05 PM


CONCURRENT COLLABORATION ZONES – THINKTANKS, STRATEGIC MARKETING BOARDROOM

THINKTANKS – ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic marketers today.


Choose one of the following zones:


Zone 1. ThinkTank – Agile Marketing – The Sprint to be the Best
Zone 2. ThinkTank – Implementing Multi-Touch Integrated Marketing
Facilitator:
Nicole Coons, Strategic Marketing Consultant, Brand and Demand Solutions, Frost & Sullivan
Learn More
Zone 3. Strategic Marketing Boardroom – Brand Strategy: Being Authentic & Enabling Consistency

Moderator:

Michael Eisenreich, Global Head of Brand Strategy, Digital, Creative & Content Marketing, Bloomberg

Learn More
 


2:35 PM


Networking, Refreshment, and Exhibition Break

Featured Demonstration Hosted By:


3:05 PM


Session to Session Travel Time


3:10 PM


CONCURRENT SESSIONS

Digital Marketing Executive Insight The New Mar-Tech Disruptor: Blockchain

(OR)
Strategic Marketing Executive Insight – A Look at the Future of Online B2B Retail
Richard Sear, Partner & Senior Vice President: Visionary Innovation & Smart Cities, Frost & Sullivan
Learn More


3:15 PM


Experiential Marketing: Interactive AR/ VR Demonstration

Enter The World Of Virtual Reality.
This is where the virtual becomes real. Experience the power of AR/VR in marketing for yourself and get inspired for the future possibilities just waiting for you to take hold of.

Michael Rapp, Director of Marketing, ‎Fujitsu Network Communications

Brian Plotkin, Chief Software Ninja, ‎Fujitsu Network Communications


3:40 PM


Session to Session Travel Time


3:45 PM


CAPSTONE KEYNOTEDisruption in Technology – It’s Impact on Life

Burges Karkaria, Chief Technology Officer, Marketing & Customer Experience, Intel

Learn More


4:15 PM


Content for Marketing Impact 2025 Concludes

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