By Matthew Royse Regional Marketing Director Freudenberg IT LP   There are tons of business and marketing books available today via Amazon or at your local bookstore. But what are the ones that marketing leaders should read in 2019? What books are really worth...

By Joanne Moretti Senior Vice President and Chief Marketing Officer Jabil   In this high speed and highly connected world, organizations across the board, from small to global enterprise, are thinking about the Customer Experience (CX) and what happens to it in...

By Juliette Rizkallah Chief Marketing Officer SailPoint Technologies   Whether you are working for a high-growth start-up or a multi-product portfolio company, the balance between sustaining the demand generation machine and the pressure for better margins is...

Every year, we chat with a group of forward-thinking marketing and sales executives and poll our larger community to find out what’s on their “must have” list for the upcoming marketing year. We always bring our own list to the table to get the conversation started....

By Vanecia Carr Director of Customer and Brand Marketing Domtar     Let’s face it—promoting your brand is expensive. Whether a brand is a start-up or well established, any marketer, creative or business owner wants to make sure the time and resources are...

By Alan Lopez Senior Director, Global Product Marketing Flexera By Allen Plummer Head of Editorial and Creative Production Participant Strategy and Development Vanguard

By Adam Kahn Senior Director, Marketing Operations and Demand Frost & Sullivan     Marketing Impact 2025: A Frost & Sullivan Executive MindXchange might have ended, but during my time at #FrostMAR I gathered seven key takeaways that marketers of all...

By Megan Pruce Vice President, Strategic Marketing Vanderbilt Health   It’s the constant battle marketers face: we can contribute much more to our organizations than the typical “make it pretty” ask of our talents, yet we often find ourselves brought in so late...

By Andrew Malcom Chief Marketing Officer Evernote     Having inherited early marketing organizations at Skype and Evernote and advised even earlier stage companies on how to set-up marketing as a function, I see start-ups make the same three mistakes: 1....

By Gavin Finn | originally published on Entrepreneur.com, September 12, 2017 Got a product your customer wants to try out (virtually) first? This technology makes that possible. In the arc of every modern technology’s development, a great deal of attention is...

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while...

By Betsy Rohtbart Vice President, Digital Marketing Vonage When I was in elementary school, I had the opportunity to visit a news outlet’s active newsroom. As we toured, I vividly remember seeing the obituaries of famous people – actors, authors, foreign dignitaries,...

By Doyle Buehler Senior Smarty Pants Dept.Digital     Have you ever heard of the expression - “if marketing was easy, everyone would be doing it?” Sadly, we know the truth, we supposedly “know better.” But do we really? There is no such thing as a free lunch...

It is a documented fact that ABM, or Account Based Marketing, yields higher returns than any other marketing investment. In fact, according to a recent survey, over 80% of marketers who measure ROI say that ABM initiatives outperform other marketing investments. “More...

Presented by Rachel McClary, Ph.D., Chief Marketing Officer Arcserve Previously Global Vice President, Marketing Diebold Nixdorf

By Nicole Coons Marketing Vanguard Frost & Sullivan     Third party white papers are extremely well received in the marketplace. Not only do the unbiased findings of these reports build credibility for your brand, they also promote interest in your...

By Justin Hipps Vice President, Email and Digital Strategy HealthLink Dimensions     Today’s marketing landscape is a competitive fight for attention, whether in person or on tiny smartphone screens. However, as HealthLink Dimensions’ Annual Healthcare...

By Allen Plummer Head of Editorial and Creative Operations, Participant Strategy and Development Vanguard     I was recently asked to shift into a new role on our team; content marketer. We’re fortunate in that we already have a solid content strategy, but...

By Matthew Royse Blogger The Knowledge Enthusiast and Marketing Instructor Duke University Let’s face it, everyone thinks they are a marketing expert. Everyone knows what the marketing department should be doing. But do they truly understand what marketing is and how...

PRESENTER Alex Tipton Research and Development Director, Discovery and Disruption PepsiCo WATCH VIDEO Innovation in any field is always more valuable if it is easily...