Marketing Impact 2025 Blog

How to Start-up Marketing: Avoid 3 Mistakes

By Andrew Malcom Chief Marketing Officer Evernote     Having inherited early marketing organizations at Skype and Evernote and advised even earlier stage companies on how to set-up marketing as a function, I see start-ups make the same three mistakes: 1....

Cisco Shows Why Augmented Reality Isn’t Just for Games

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while...

Has Content Marketing Jumped the Shark?

By Allen Plummer Head of Editorial and Creative Operations, Participant Strategy and Development Vanguard     I was recently asked to shift into a new role on our team; content marketer. We’re fortunate in that we already have a solid content strategy, but...

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