Focus on the Customer Experience!

Focus on the Customer Experience!

By Joanne Moretti Senior Vice President and Chief Marketing Officer Jabil   In this high speed and highly connected world, organizations across the board, from small to global enterprise, are thinking about the Customer Experience (CX) and what happens to it in this...
Partners Are A CMO’s Best Friend

Partners Are A CMO’s Best Friend

By Juliette Rizkallah Chief Marketing Officer SailPoint Technologies   Whether you are working for a high-growth start-up or a multi-product portfolio company, the balance between sustaining the demand generation machine and the pressure for better margins is tough to...
The 4 Surprising Must-Haves For Your Marketing Plan

The 4 Surprising Must-Haves For Your Marketing Plan

Every year, we chat with a group of forward-thinking marketing and sales executives and poll our larger community to find out what’s on their “must have” list for the upcoming marketing year. We always bring our own list to the table to get the conversation started....