Marketing Impact 2025 Blog

Cisco Shows Why Augmented Reality Isn’t Just for Games

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while...

Have You Made Your Strategic Marketing #Breakthrough Yet?

By Doyle Buehler Senior Smarty Pants Dept.Digital     Have you ever heard of the expression - “if marketing was easy, everyone would be doing it?” Sadly, we know the truth, we supposedly “know better.” But do we really? There is no such thing as a free lunch anymore,...

Has Content Marketing Jumped the Shark?

By Allen Plummer Head of Editorial and Creative Operations, Participant Strategy and Development Vanguard     I was recently asked to shift into a new role on our team; content marketer. We’re fortunate in that we already have a solid content strategy, but there are...

Sharpening Your Strategy for the Long Game

By Chris Moloney Chief Marketing Officer TaxSlayer       Chief Marketing Officers (CMOs), along with many other senior business leaders, exhaust a lot of energy discussing the critical importance of being strategy-driven. So, why do many leaders have difficulty...

From Data, to Stories, with Love

By Debleena Majumdar Co-Founder Kahaniyah, Corporate and Educational Institutes       “Maybe stories are just data with a soul.” said Brené Brown. Do you agree? The year was 1854. London had been reeling under the outbreak of cholera and Doctor Charles Snow was one of...

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