Marketing Impact 2025 Blog

Why a Strong Data Foundation is Gold for Business

By Dave Miller Vice President, Strategic Planning Jabil     Businesses face an intimidating set of circumstances with each passing day. The ever-increasing availability of data combined with incrementally blurred lines between companies and the industries...

Considering Digital Transformation?

Kellie de Leon Vice President of Marketing & Strategy The Mx Group     As the B2B buyer’s journey goes increasingly digital, marketers are thinking more and more about digital transformation. But the organizations with truly impressive results are the...

Marketing’s Secret Weapon in 2019: Location Data

Kander and Ebb wrote a delightfully catchy little song in the 70’s called Coffee in a Cardboard Cup. Mandy Patinkin brings down the house with his rendition of this comical plea for the world to just take a breath and slow down. Almost 50 years later, the modern-day marketing world is humming a related tune.

Twitter as a Source of Intelligence for Marketers

By William Nee Senior Director, Market Intelligence Oracle Corporation   I. Can Twitter Help Marketers? How should we, as marketers, view Twitter? The vast majority of the information it contains is often irrelevant to us. For example, one of the most popular...

Focus on the Customer Experience!

By Joanne Moretti Senior Vice President and Chief Marketing Officer Jabil   In this high speed and highly connected world, organizations across the board, from small to global enterprise, are thinking about the Customer Experience (CX) and what happens to it in...

Partners Are A CMO’s Best Friend

By Juliette Rizkallah Chief Marketing Officer SailPoint Technologies   Whether you are working for a high-growth start-up or a multi-product portfolio company, the balance between sustaining the demand generation machine and the pressure for better margins is...

The 4 Surprising Must-Haves For Your Marketing Plan

Every year, we chat with a group of forward-thinking marketing and sales executives and poll our larger community to find out what’s on their “must have” list for the upcoming marketing year. We always bring our own list to the table to get the conversation started....

Print Marketing: Building Brands Across Generations

By Vanecia Carr Director of Customer and Brand Marketing Domtar     Let’s face it—promoting your brand is expensive. Whether a brand is a start-up or well established, any marketer, creative or business owner wants to make sure the time and resources are...

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