Marketing Impact 2025 Blog

Print Marketing: Building Brands Across Generations

By Vanecia Carr Director of Customer and Brand Marketing Domtar     Let’s face it—promoting your brand is expensive. Whether a brand is a start-up or well established, any marketer, creative or business owner wants to make sure the time and resources are invested...

How to Start-up Marketing: Avoid 3 Mistakes

By Andrew Malcom Chief Marketing Officer Evernote   Having inherited early marketing organizations at Skype and Evernote and advised even earlier stage companies on how to set-up marketing as a function, I see start-ups make the same three mistakes: 1. Hiring...

Cisco Shows Why Augmented Reality Isn’t Just for Games

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while...

Have You Made Your Strategic Marketing #Breakthrough Yet?

By Doyle Buehler Senior Smarty Pants Dept.Digital     Have you ever heard of the expression - “if marketing was easy, everyone would be doing it?” Sadly, we know the truth, we supposedly “know better.” But do we really? There is no such thing as a free lunch anymore,...

Has Content Marketing Jumped the Shark?

By Allen Plummer Head of Editorial and Creative Operations, Participant Strategy and Development Vanguard     I was recently asked to shift into a new role on our team; content marketer. We’re fortunate in that we already have a solid content strategy, but there are...

Share This