Marketing Impact 2025 Blog

Has Content Marketing Jumped the Shark?

By Allen Plummer Head of Editorial and Creative Operations, Participant Strategy and Development Vanguard     I was recently asked to shift into a new role on our team; content marketer. We’re fortunate in that we already have a solid content strategy, but there are...

Sharpening Your Strategy for the Long Game

By Chris Moloney Chief Marketing Officer TaxSlayer       Chief Marketing Officers (CMOs), along with many other senior business leaders, exhaust a lot of energy discussing the critical importance of being strategy-driven. So, why do many leaders have difficulty...

From Data, to Stories, with Love

By Debleena Majumdar Co-Founder Kahaniyah, Corporate and Educational Institutes       “Maybe stories are just data with a soul.” said Brené Brown. Do you agree? The year was 1854. London had been reeling under the outbreak of cholera and Doctor Charles Snow was one of...

Sales Velocity as a Service

By Chad Burmeister, Vice President of Sales and Business Development, talentReef Adding sales velocity to a sales organization can be the critical factor to success – especially when your market consists of more than a few thousand prospective clients. As an author,...

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