Marketing Impact 2025 Blog

Marketing’s Secret Weapon in 2019: Location Data

Kander and Ebb wrote a delightfully catchy little song in the 70’s called Coffee in a Cardboard Cup. Mandy Patinkin brings down the house with his rendition of this comical plea for the world to just take a breath and slow down. Almost 50 years later, the modern-day marketing world is humming a related tune.

Twitter as a Source of Intelligence for Marketers

By William Nee Senior Director, Market Intelligence Oracle Corporation   I. Can Twitter Help Marketers? How should we, as marketers, view Twitter? The vast majority of the information it contains is often irrelevant to us. For example, one of the most popular...

Focus on the Customer Experience!

By Joanne Moretti Senior Vice President and Chief Marketing Officer Jabil   In this high speed and highly connected world, organizations across the board, from small to global enterprise, are thinking about the Customer Experience (CX) and what happens to it in...

Partners Are A CMO’s Best Friend

By Juliette Rizkallah Chief Marketing Officer SailPoint Technologies   Whether you are working for a high-growth start-up or a multi-product portfolio company, the balance between sustaining the demand generation machine and the pressure for better margins is...

The 4 Surprising Must-Haves For Your Marketing Plan

Every year, we chat with a group of forward-thinking marketing and sales executives and poll our larger community to find out what’s on their “must have” list for the upcoming marketing year. We always bring our own list to the table to get the conversation started....

Print Marketing: Building Brands Across Generations

By Vanecia Carr Director of Customer and Brand Marketing Domtar     Let’s face it—promoting your brand is expensive. Whether a brand is a start-up or well established, any marketer, creative or business owner wants to make sure the time and resources are...

How to Start-up Marketing: Avoid 3 Mistakes

By Andrew Malcom Chief Marketing Officer Evernote   Having inherited early marketing organizations at Skype and Evernote and advised even earlier stage companies on how to set-up marketing as a function, I see start-ups make the same three mistakes: 1. Hiring...

Cisco Shows Why Augmented Reality Isn’t Just for Games

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while...

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