An Interactive Experience Like No Other
WHY YOU MUST ATTEND
ALIGN WITH YOUR CORPORATE BUSINESS STRATEGY
In an age of newer technology and empowered customers, marketing has truly become a strategic discipline. You must harness your knowledge of markets and customers to determine what new key areas to compete in, what segments to target, and what strategies to adopt in order to drive substantial growth.
IF YOU DON’T KEEP UP YOU’LL GET LEFT BEHIND
Digital evolution happens so rapidly that it is imperative that you and your company stay current with the latest technology. From SEO to Content Marketing, we’ve seen the exponential growth of digital marketing and ignore this evolution at your peril.
ADOPT A CUSTOMER CENTERED APPROACH TO EVERYTHING
We live in the age of the customer and with today’s technology; they can either make you or break you. It is imperative to adopt a customer experience and a customercentric everything approach to ensure your company’s growth and survival.
TECHNOLOGY AND SKILLS ARE EVOLVING
Because of changing technology everyone needs to have their skills honed, especially your employees. The future workforce must be data driven and technology savvy. Do you have enough talent in house? Strategically thinking, the big question is do you train your in house workforce on the latest technology or source from other areas? Risk vs reward…
MATURE AND EVOLVE YOUR CONTENT MARKETING PROGRAMS
Content marketing is a mainstay of any digital marketing strategy. Documenting this strategy and diversifying to include a broader mix of video, interactive, podcasts, etc. is crucial while also focusing less on quantity and more on quality.
You’ll Collaborate With:
The right connections can open doors for you. At a Frost & Sullivan Executive MindXchange you’ll be surrounded by top level digital and strategic marketing executives, who’ve been vetted by our team to ensure they are the right people for the content and focus of our event.
Executive (C-Level, Vice President, Director)
Chief Marketing Officers, Vice Presidents, Directors, and Senior Managers of Marketing from B2B and B2B2C business models who own the digital marketing plan and the execution and implementation of strategic initiatives and go to market strategy.
- Content Marketing
- Creative Media
- Customer & Marketing Analytics
- Demand Marketing
- Digital Strategy/Marketing/Branding
- Digital Business
- Marketing Automation
- Marketing Analytics
- Marketing Communications
- SEO & SEM
- Social Media
Snapshot of Who’s Participating
Our Participants Say It Best
“The Frost & Sullivan Executive MindXchange is not your typical event. It was engaging, it was thought-provoking, and its a networking event like no other.”
Director, Marketing Technology, CAPITOL ONE
“Unlike any other event I have participated over the course of my career, the Frost & Sullivan Executive MindXchange places networking and collaboration as the core reason for participating. This approach drives and facilitates a great deal of interaction both during and after the sessions.”
Vice President, Marketing, METLIFE DIRECT
“Phenomenal event and facilitation. Top-notch speakers and very stimulating break-out sessions with industry peers.”
Director, Email, Data Strategy & Analytics, HEALTHLINK DIMENSIONS, LLC
“It was great to see how people in similar roles to myself, but in different industries, go to market with their offerings.”
Senior Vice President, Marketing, SYSTEMAX
“Great opportunity to share ideas, approaches, successes & pitfalls. Meaningful source of real actionable insights from those leading the digital marketing evolution.”
Global Director, Branding & Communications, MOMENTIVE