Interactive & Highly Collaborative Content

Download the Preliminary 2019 Brochure


Jump to: [Monday, 7/15/19] | [Tuesday, 7/16/19] | [Wednesday, 7/17/19]

SUNDAY, JULY 14, 2019 | ARRIVAL DAY

Arrive Sunday to participate in Monday’s Networking Activities.

7:00 PM


Suggested Arrival Time
Arrive Sunday to participate in Monday’s Workshop and Networking Activities.


Jump to: [Sunday, 7/14/19] | [Tuesday, 7/16/19] | [Wednesday, 7/17/19]

MONDAY, JULY 15, 2019 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

8:00 AM


Workshop Registration, Continental Breakfast and Exhibition
Exchange ideas, gain new perspectives, and power up your professional network during this workshop. Registration for a workshop may incur an additional fee. See registration page for details.

8:30 AM


Workshop Begins
Breaking Down the MarTechStack

12:00 PM


Workshop Networking Lunch
For Workshop Participants

12:30 PM


Sponsor Workshop

2:00 PM


Sponsor Registration & Orientation Reception

2:45 PM


Speaker & Thought Leader Orientation

3:30 PM


Participant Meet ‘n’ Greet
This end-user/practitioner networking activity is your opportunity to identify – right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.

4:30 PM


Scavenger Hunt Networking Activity

7:30 PM


Welcome Reception & Event Kickoff


Jump to: [Sunday, 7/14/19] | [Monday, 7/15/19] | [Wednesday, 7/17/19]

TUESDAY, JULY 16, 2019 | GENERAL SESSION AND EXHIBITION

8:00 AM


Registration, Continental Breakfast, and Exhibition

8:45 AM


WELCOME and KEYNOTE
The Evolving Role of the CMO: Growth Driver, Technologist, CX Champion, Strategist

9:30 AM


Navigating Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

9:45 AM


Success Story – Customer Experience as the New Competitive Advantage

10:15 AM


Networking, Refreshment, and Exhibition Break

CHOOSE BETWEEN THREE DIFFERENT COLLABORATION ZONES

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

Zone 1. Strategic Marketing Boardroom
Zone 2. Data Centric Marketing
Zone 3. Customer Centric Marketing

10:45 AM


CONCURRENT COLLABORATION ZONES – Strategic Marketing Boardroom and Case Histories
Strategic Marketing Boardroom – Engage in high level debate and discussion around pertinent issues facing strategic markers today.
Please note: The Strategic Boardroom is reserved for senior level, seasoned practitioners and seating is limited to encourage maximum interaction.

Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants

Choose one of the following zones:
Zone 1. Strategic Marketing Boardroom: The Workforce of Tomorrow: Igniting Innovation While Maintaining the Human Touch
Zone 2. Case History: The Power of Marketing Analytics for Growth
Zone 3. Case History: How to Build a Marketing Plan that Maps to Your Sales Pipeline

11:45 AM


Session to Session Travel Time

11:50 AM


CONCURRENT SESSIONS
Choose one of the following concurrent sessions:
INTERACTIVESolutions Wheel –
Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.

(OR)
Ask the Experts! Panel Discussion on Competitive Market Analysis

12:50 PM


Food for Thought Networking Luncheon – Networking Roundtables Hosted by Industry Leaders
Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.

1:55 PM


Session to Session Travel Time

2:00 PM


CONCURRENT COLLABORATION ZONES – Strategic Marketing Boardroom and ThinkTanks
Strategic Marketing Boardroom – Engage in high level debate and discussion around pertinent issues facing strategic markers today.
Please note: The Strategic Boardroom is reserved for senior level, seasoned practitioners and seating is limited to encourage maximum interaction.
ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.

Choose one of the following zones:
Zone 1. Strategic Marketing Boardroom: Long Term Strategic Planning to Identify Growth Opportunities
Zone 2. ThinkTank: Optimizing Content For SEO and Beyond
Zone 3. ThinkTank: Map Your Content to the Buyer’s Journey

3:30 PM


Networking, Refreshment, and Exhibition Break

4:00 PM


THE FIX!
Crowdsourcing Tactical Solutions to Our Most Vexing Challenges
Share your smarts! Choose between six themed brainstorming sessions and crowd source solutions to the most vexing challenges facing marketing leaders today. These are fifteen minute rapid fire sessions with three rotations. First come, first serve, so choose wisely! Each brainstorm group will build upon the other to build a list of readily operationalized ideas to these common challenges.

The FIX on Data Strategy “Analysis Paralysis”
The FIX on Securing Your TechStack
The FIX on Social Media Influencer Marketing
The FIX on Driving the ABM Mindset
The FIX on Global Market Expansion
The FIX on Agency Relationships: Insourcing vs Hybrid vs Outsourcing

4:45 PM


Speed Runs
Join us for a Burst of Insight on:

  • Aligning Marketing and Portfolio Prioritizations
  • Forget Millennials! Generation Alpha is Here
  • Developing a Video Strategy A-Z

5:45 PM


Truth or Dare Networking Reception

7:00 PM


Dine Around San Diego


Jump to: [Sunday, 7/14/19] | [Monday, 7/15/19] | [Tuesday, 7/16/19]

WEDNESDAY, JULY 17, 2019 | GENERAL SESSION AND EXHIBITION

6:45 AM


Early Risers Run/Walk
Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking!

8:00 AM


Continental Breakfast and Exhibition

8:45 AM


ICE BREAKER & KEYNOTE- Seizing Your Future: You Too Can Be a CMO!

9:45 AM


Executive Insight – The Artistry and Impact of Great Storytelling

10:15 AM


Briefing Sessions, Networking, Refreshment and Exhibition Break

11:15 AM


CONCURRENT COLLABORATION ZONES – STRATEGIC MARKETING BOARDROOM AND ROUNDTABLE SESSIONS

STRATEGIC MARKETING BOARDROOM – Engage in high level debate and discussion around pertinent issues facing strategic markers today.
Please note: The Strategic Boardroom is reserved for senior level, seasoned practitioners and seating is limited to encourage maximum interaction.

Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Zone 1. Strategic Marketing Boardroom: Building the Business Case for Your Strategic Marketing Plan
Zone 2. Roundtable: Getting Smart About AI Enabled Marketing
Zone 3. Roundtable: The Do’s and Don’ts for Modern Marketer Success

12:45 PM


Food for Thought – Networking Luncheon – Networking Roundtables Hosted by Industry Leaders
Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.

1:45 PM


Mover & Shaker Interviews – Where are Your Biggest MarTech Opportunities?

2:45 PM


Capstone – Disrupt Yourself First! Why Marketing Should be Thinking Like a Startup

3:25 PM


Insights and Ideas Roundup – Implementing the Best, Brightest, and Boldest Ideas from the Program

4:00 PM


Marketing Impact 2025 Concludes

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